Legislation that would allow online voter registration in Iowa advanced in the state Senate Wednesday. The bill received preliminary backing in a Senate subcommittee was set to go to the full State Government Committee for approval. Under the proposal, the Iowa Secretary of State would oversee an online voter registration system that would be available by 2015. Sen. Jeff Danielson, D- Cedar Falls, said he wants to make registration more “customer-friendly,” while still ensuring that the system is secure. Those registering would have to supply identifying information and meet voter eligibility standards. ”We think government can adopt some of those business practices and be more customer-friendly, but also recognizing that there is an inherent right to vote,” Danielson said. Sen. Jake Chapman, R-Adel, declined to approve the bill in subcommittee, but said he thought it was moving in the right direction.